This item is for sale This item is not in stock and must be reordered. Car sales upward look impressive, but profit is the most important – but often invisible – element of a company. Without them, a company will not survive long. The VW Group has spent a lot of money with its defeat machine, but now it has to pay. Nevertheless, it is big enough to cope with the consequences.
How did the various divisions manage in 2016? They all have earned money to some extent. In the following they are listed loudly per unit profit, the strongest first:
Porsche only goes back to 2012 with the Volkswagen Group orders and this was the second-best year. The per unit profit is impressive.
Bentley: € 10.182 per unit (+ 1.8%), sales 11,000.
Despite the entry into a sales stop in Korea, it still held good. The new Bentayga can add until the end of 2017.
Audi: € 3.159 per unit (-5.9%), turnover 1.534.000
This is the lowest p.u. Profit since 2010, despite the total sales only in 2011 eclipsed (with a tiny margin). So during p.u. Profit is good, one would think that the VW group would rather see an improved profit than higher sales in 2017.
With a record gain of 28.6% almost € 1,500 p.u, it looks good. Sales have also not increased. VW LCV: € 952 per unit (+ 13.6%), turnover 478,000
I would have thought that the € 952 Pu number for light commercial vehicles was a little low, but at least it is on the right way.   VW Car: € 430 per unit (-9.5%), turnover 4.347.000This was the lowest p.u. Figure since 2008 and the fifth year in a row of reduction. The focus was on volume and sedan cars. More SUVs are on the way and the need for a stronger lower line performance should drive the focus. The recent concessions of the German workers will also help.
SEAT will not benefit, so that in the black is a novelty, a brand will undoubtedly repeat repeat. There is confidence in smaller cars and no SUVs was at the root of the problem, not mention modest volumes. It now has an SUV and two to follow, so it seems, it has a future. So, while the € 279 pu figure you might get into your morning coffee, remember that this is historically a good result.Profit is king in a capitalist society so with all the last dramas With the VW group it will be aimed to sort this. After all, the growing sales grow impressively, but healthy profit keeps you in the business.
Source of data: VW Group.