Honda is a company that delays the discounting and relies on its products to sell at a price they consider appropriate. For this reason, the mainland Europe was not a happy hunting ground for the Marque, along with its conservative image. In Asia Honda is very much in demand like North America. In the RSA, it is a fringe player who has carved a modest niche for himself.

Already in 2001, the brand had a market share of only 0.5%, but rose to 3.7% by 2008, based on the Jazz And Bürgermodelle. From there, things went up to 2.0% by 2011, with all models losing the loss. Things have improved, and we’ll see what has helped by looking at some models sold here that you may not have heard.

Brio: It is introduced a small 5-door rear door model In the year 2012 and for the last four years was the best-selling car.

Ballad: The name is deceiving the way it is when it comes to really a Honda City, a 4-door sedan car.

Mobilo: This small MPV, based on an extended Brio platform, was introduced at the end of 2014.

BR-V: Based on the Brio platform, this small SUV arrived at the end of 2016.

It is sold in many Asian countries in the emerging markets.


Data Source: Naamsa


Summary: Honda’s strategy must increasingly benefit from regional Asian Sourced models to maintain a reasonable sales presence in the RSA and still be able to do so. It’s not a big brand and is unlikely to but it seems that they are flying under the radar and walking quietly about his business.




Please enter your comment!
Please enter your name here